I Will What I Want: How Gisele Bundchen Kicks Ass for Under Armour
In the commercial of Under Armour, Gisele Bundchen shows how she can kick ass. Surely, this ad will raise revenues and will make everyone’s eyebrows rise. Shown in the commercial is the supermodel kicking and punching a boxing bag while both negative and positive comments pop up behind her. Gisele is the newest endorser of Under Armour in their multi -million dollar women campaign “I Will What I Want”. She is the newest addition to the list of the brand’s endorser including Misty Copeland who already has her own ment. Gisele shows that aside from her modelling skills and abilities, she can also kick a butt. Gisele is the first non -athlete spokesperson of Under Armour, and this partnership is something they call worth risking for. These powerful ads are ways of Under Armour in rebranding their company. They are looking forward to achieve a place where every powerful athletic woman will patronized not just ordinary gym clothing but a fashionable one. I am living in a lifestyle where purchasing a gym outfit is not a requirement. This is because I don’t even do workout. I don’t like walking and running is out of the question. I even planned of buying my own wheelchair where I can seat all day long; however, I was told by people that society seems to disapprove those who act disabled. Well, I commend this ad for showing the athletic side of women even though I am not knowledgeable enough concerning gym apparel. The ad also testified my lifelong fear. It could be that time comes that a girl will overpower me. Howard Davidson Arlington MA- I Will What I Want: How Gisele Bundchen Kicks Ass for Under Armour