Tanishq x695l

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Tanishq

Type

Subsidiary of Titan Industries Ltd

Industry

Jewellers

Founded

1995

Headquarters

Hosur, Tamil Nadu

Website

Tanishq official website

Tanishq is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited, a company promoted by the Tata Group, one of India's largest conglomerates. The name Tanishq has been formed by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in Sanskrit).[1]

[edit] Overview Tanishq has an exquisite range of gold, gems and diamonds jewellery. It is India’s largest and fastest growing jewellery brand in India.[citation needed] Tanishq started in 1995 and challenged the established family jeweller system prevalent in India. Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The Tanishq factory located at Hosur, Tamil Nadu (India) spreads over 135,000 sq ft (12,500 m2). and complies with all labour and environmental standards. Tanishq spread awareness to the public about alleged impurity in Gold jeweleery across India. Tanishq introduced innovations like Karatmeter, the only non destructive means to check the purity of gold and machine made jewellery.

Tanishq aim big on “Zoya” boutiques Case study

Tanishq, the jewellery retail chain of Titan Industries Ltd, is aiming leadership position in the estimated Rs 2,500crore luxury jewellery segment, with plans to open half a dozen 'Zoya' boutiques by 2012-13. "We have just launched our first luxury boutique of Zoya in Delhi and one more is coming up this month in Mumbai. Our aim is to have six such stores in the metros during the next three-four years and we are keen to tap the estimated Rs 2,500 crore luxury segment market in jewellery," Tanishq Vice President (Retail and Marketing) Sandeep Kulhalli told PTI. He said the company would be investing "more than Rs 10 crore each" on the new format stores. "We are starting with a collection of over 1,000 pieces of jewellery...The collection is from best designers in India as well as other countries like Japan and Spain," Kulhalli said. Tanishq had a turnover of Rs 2,400 crore in 2007-08 and it is aiming for sales figure of around Rs 500 crore from the Zoya boutiques by 2012-13. "We are basically targeting the high-net worth women customers who buy jewellery for adornment rather than as a source of investment," he said. The 'Zoya' portfolio is in the price range of Rs 2-25 lakh.

aim Tanishq, jewellery division of Tata group company Titan Industries Ltd, is embarking on a retail expansion with an aim to increase sales by fifty per cent to touch a turnover of Rs 3,000 crore in the 2008-09 fiscal. "In first nine months of the ongoing fiscal we have already crossed the Rs 1,292 crore mark, in the coming fiscal we are targeting about Rs 3,000 crore," Tanishq Vice President (Retail and Marketing) V Govindraj told reporters. The company is expecting a revenue of about Rs 2,000 crore for 2007-08, he said. In 2006-07, it had revenues of Rs 1,292 crore. In order to meet the sales target, the company was expanding retail presence of the jewellery brand. "We will increase our exclusive stores to 110 from the current 103 by the end of this fiscal. We will also expand to three more cities," he said, adding that seven exclusive showrooms would be added by...

Swot A SWOT analysis determines a company's position by examining 4 factors · Strengths · Weaknesses · Opportunities · Threats Strengths and weaknesses are said to be internal, that is, controlled by the company.

Opportunities and Threats are outside the company's control and are therefore said to be external influences. Strengths · Most people are willing to try a new product. If they are impressed, they will trust the company and build a loyalty to it. · It is the only product of its kind, therefore, it would have a large target audience · As my company is new, it has no reputation. This could be seen as a weakness, but I prefer to see it as strength, because although it has no goodwill, it also has no bad will against it. Goodwill can be built over time. · My distribution costs would be kept to a minimum, as my channel would be very small. - My Company ® Wholesalers ® Retailers ® Consumers. · Decisions can be made quickly as there will be a small management team. This means increased efficiency Is this Essay helpful? OPPapers to read more and access more than 325,000 just like it! get better grades within the firm. Weaknesses · My product is untried and untested, so I have no idea how successful my product will be or if there will be any real demand for it. · I will have to employ a distributor as I am a small firm and cannot afford to supply my own distribution. This will still cost a lot of money · I wont be able to take advantage of any economies of scale, as my company wont be big enough · I have no expert knowledge in any aspect of marketing. But to employ someone who does will cost extra money · People will not want to buy a whole new clothesline just to have this invention on it. Opportunities · There is a gap in the market for this product. No one has invented this yet, therefore, it may have the opportunity to monopolise this segment of the market. · There may be unsatisfied needs within the market. This will be identified through research. Threats · The use of tumble dryers will make my product redundant · A competitor may come... Tanishq, India's most desired jewellery brand unveils their new line of exquisite gold jewellery collection "Blush"- For the girl in you. Brand Ambassador: brand ambassador of Tanishq is south Indian actress Asin. This is the first time that a South Indian actor will endorse the brand. About Tanishq: Owned by the house of Tatas, Tanishq has around 115 exclusive boutiques in 75 cities, making it

India's first and largest jewellery retail store chain. Name trivia: The name Tanishq has been formed by combining "Tan" (body in Hindi) and "Ishq" or (love in Hindi)