Presentation On 5x104r

PRESENTATION on

Group Profile  Started in 1919 with a Jute Manufacturing Company.  Group's founding father, Ghanshyamdas Birla.  The legacy was forwarded by Mr. Aditya Vikram Birla , putting India on World Map long back 1969, long before globalization.  Currently, US $40 billion corporation, present in the League of Fortune 500.  136,000 employees belonging to 42 different nationalities.

Vision To be a global conglomerate with a clear focus on each business.

Mission To deliver superior value to our customers, shareholders, employees and societal large.

Major Sectors  CEMENT  NON FERROUS METALS  TEXTILE  TELECOMMUNICATION  CHEMICALS  INSULATORS  AGRI BUSINESS  FINANCIAL SERVICES  MINING  GARMENTS  RETAIL  CARBAN BLACK  IT-ITES

Products

Aditya Birla Retail Limited Launched in May 2006 513 supermarkets and 15 hypermarkets All the supermarkets are branded ‘More’ The hypermarkets are branded 'More Megastore’ The company has over 9,000 employees Offering value and range in food and non-food products and services at a single location. Discount prices with an average store size of 55,000 sq. ft. shopping area.

More about “More” Aggressive expansion and slowdown led to closure of stores in recent F.Y In F.Y 2011-12: Losses of Rs. 535 cr, Revenues : Rs. 1029 cr High single digit growth in F.Y 2012-13 Shift in focus from Super Market Model to Hyper Market Model Competitors: Big Bazaar, Hyper City, Star Bazaar Competitive Advantage: Apparel Segment Master Brand Award 2012 by the World Brand Congress in 2012

Life @ More 4 ‘I’ s’ of Communication: Informative, Interactive, Interesting and ActIonable Focus on Diversity and transparent Culture Most Valued Asset: Human Capital HR Vision: To unleash the power of people at Aditya Birla Retail Ltd. to deliver more Aditya Birla Centre of Retail Excellence launched in Bangalore

Future Plans Aditya Birla Group chairman Kumar Mangalam Birla plans to invest Rs 525 crore in the group's retail arm and raise its borrowing limit by Rs 2,500 crore to ramp up its food and grocery business ‘More’ is looking at opening 100 supermarkets every year in the next three years to bolster its retail presence. It is also planning to open half a dozen hypermarkets next financial year. New Strategy: Open more stores but only those that work with customers

Past Record in Placements in SIESCOMS

2009-11:MMS 1 Marketing

Student Placed MMS : 2009-2011 VIRAJ KARIA

Marketing-MMS(2009-11)

no-9892588478

Job Profile • Management Trainee- Operations • The Initial job profile offered was of management trainee in operations department for a period of 1 year. • Later the person would be shifted to marketing department depending upon the no. of openings present during that period and the candidate’s capabilities.

Selection Process The person was given a PPO(pre placement offer) by the company’s HR manager.

Hence no interview session and GD session was required in the selection.

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