Plastic 2b203s

CASE STUDY PLASTIC PRODUCTS LIMITED [Marketing of Throw-Away Plastic Ball-point Pens]

06/29/09

1

CASE ANALYSIS Introduction Central character Objectives Analysis ü Strengths ü Weaknesses ü Opportunities ü Threats Ø Information and Evidences Ø Alternatives available Ø Decision Taken Ø Ø Ø Ø

06/29/09

2

INTRODUCTION q q q q q

06/29/09

Launch of Throw-Away Ball Point Pen Analysis and Research of skill set required Analysis of Economics of Pen Business Market Behaviour Consumer Behaviour

3

CENTRAL CHARACTER Deg , Manufacturing and Marketing of new concept of Throw –Away Ball Point Pen in the market.

06/29/09

4

OBJECTIVES qIntroducing a New product line qDecision related to Investment qPricing Decisions qEnsuring Product Adaptability

06/29/09

5

ANALYSIS q q q q q

06/29/09

Strengths and Weaknesses Risk Involved Competitors and Pricing Decision Acceptance of the product in the Market Advertising and Promotion Efforts

6

STRENGTHS qViability of product in the market qEncashing Goodwill qUtilizing existing marketing strategies qUtilizing existing channels and Retail outlets q Geographical Location Involvement q Unique Selling Price 06/29/09

7

WEAKNESSES qGaps in Capabilities qFinancials qLack of Knowledge and Marketing skills qConfusion about Investing and Advertising decisions

06/29/09

8

OPPORTUNITIES qCompetitor’s vulnerabilities qTechnology Development and Innovations qNew market, Vertical and Horizontal

06/29/09

9

THREATS qEnvironmental Effects qCompetitors' Intentions qMarket Demand qSustaining Internal Capabilities qObstacles faced

06/29/09

10

06/29/09

11

Literacy Rate in Various States

06/29/09

12

All India Statistics Of t Stock Companies , Other Establishments

06/29/09

13

State statistics

06/29/09

14

INTERNAL AND EXTERNAL FACTORS INFLUENCEING PRICING DECISION Internal factors: Cost of production, pricing policy, Pricing objectives, Marketing strategy

External Factors Customers, Suppliers,Middle men,Competitors Govt. agencies

Firms price decision

06/29/09

15

Deciding final sale price Upper Limit

Com. ‘s product feature ,design style e.t.c. Assisment of customer perception

Lower limit

06/29/09

16

Suggestion for decision taken Market segmentation Pricing Launching of product

06/29/09

17

THANKS 06/29/09

18