Emarketing 2k4r63

eMarketing By: Iman Marafie, Nora Zehery Mohammed Buhamad AbdulAziz Mohammed Fahad Al Ameer

Outline E-marketing definition  Six methods of e-marketing  E-marketing strategies  E-marketing models  Advantages and Disadvantages  Security Concerns 

What is eMarketing? 

Internet or Online Marketing



Marketing a brand of the internet



Distributing information



Promoting an organization

E-Marketing Methods 1)

Search engine marketing

2)

Display Advertising

3)

E-mail marketing

4)

Interactive marketing

5)

Blog marketing

6)

Viral marketing

E-Marketing Methods 1)

Search engine marketing

E-Marketing Methods

) Display Advertising

mail marketing (ex. Health related email

teractive Advertising

5) Blog Marketin

ral Marketing (ex. Word of mouth)

E-Marketing Strategies  Market

research

 E-mail

marketing

 Direct

sales

Business Models E-marketing

E-Commerce: Selling goods And services online

Publishing: Where you sell

Lead-Based- Sites: Banner sites online

Advantages of eMarketing 

Availability of Information

Saves money (ex. In Ramadan AlRai tv aired a 15 second commercial for three days for 4,500 kd!) 



Expansion



Low Cost



Efficiency of Advertising

Limitations / Disadvantages  Technology  Low

connection speed

 Complication  Intangibility

Security Concerns  Privacy  Enryption

Cipher s Classic al

Substituti on

Rotor Machin es

Transposit ion

Strea m

Moder n

Private Key

Public Key

Block

Block Cipher

Plain Text

Key

Block Cipher Encryption

Ciphered

Stream Cipher

Summary 

Definition of e-marketing



E-marketing strategies and methods



Advantages and disadvantages



Security issues

Thank You for listening !