Business Planning Fiche De Poste Business Planner 4aa3i

Business Planning Essentials Business planning missions The Business Planner s and challenges sales forecast construction focused on customer

Stakes

• Guarantee the quality of sales forecast from a client and product level • Ensure consistency with the turnover trend Missions

•, coordinate and challenge KAMs in forecast construction by on monthly and weekly basis

• Consolidate the sales forecasts on a M to M+4 horizon done by KAMs and marketing • Propose the promotion and launch forecast on a M+5 to M+12 horizon based on sales and marketing assumptions

• Assess impact of cannibalization on baseline and propose adjustment to demand planner • Follow-up promotions with sales and launches with marketing

Business Planning Essentials Business planner interfaces during forecast process Marketing

BP must have a good knowledge of promotion strategy, launches, ambition to coordinate and challenge replenishment forecast

KAM

BP needs to have a good knowledge of customers, their needs, their events and is the coordinator and challenger of KAMs on the turnover construction

Business Planner Sales analyst

Controller

BP works closely with Controlling to check promotion feasibility on financial aspect and consistency of sales forecast and financial trend

BP needs to be ed by Sales analyst’s reports sell out, sell through, stock level analysis…

Demand Planner

BP works closely with Demand Planner on cannibalization effect of the baseline, promotion and launch update

BP must strongly be ed by the top Management to be considered by Sales force and is the right hand of Sales Director and General Manager if Sales Director is not available

Supply Planner

BP works with Supply Planner to check supply feasibility of the promo and launch General Manager